Los Angeles, CA – October 16, 2011 – Today, The Tetris Company, LLC, Electronic Arts Inc. (NASDAQ: ERTS), and Techno Source crowned the newest Tetris® World Champions at the second-annual live tournament. Elite Tetris players from around the country gathered to compete for a grand prize of $1,000, an official Tetris trophy and the ultimate bragging rights as a Tetris World Champion.

“The Tetris World Championships is a true celebration of the game,” said Henk Rogers, Managing Director of The Tetris Company. “It’s been incredibly exciting to see our new and old fans of all ages and backgrounds come together for a live tournament. It’s part of our vision that people all over the world can create a new world fabric of ‘likeness,’ all connected by the universal language of the Tetris game.”    

Throughout the day, hundreds of fans competed in one of three different tournament categories.  Only 32 people survived to the semi-final round, and in the end three champions were crowned:

NES solo – Jonas Neubauer: 30 years old, Redondo Beach, CA, Loan Coordinator
PSN solo – John Tran: 27 years old, Menifee, CA, Student
PSN team – Team Hard Drop: John Tran and Roger Teng

Tetris fans also tested their strategy skills at the first-ever Tetris® Link™ tabletop tournament hosted by toymaker Techno Source.  Participants competed in four-player games, linking Tetriminos (iconic Tetris playing pieces) of the same color while blocking their opponents, in a series of first, semi-final and final rounds.  The winner, 25 –year-old Daniel Anderson, a musician from Sherman Oaks, California, was awarded the title of Tetris Link Champion, along with a trophy and $500.  All entrants took home a Tetris Link game.

“It’s such a thrill to know how far the Tetris game has come since I first created it,” said Alexey Pajitnov. “We’d like to thank everyone for coming out for today’s competition and say ‘congrats’ to this year’s 2011 champions!”

Video and images of the event can be accessed here: http://ssl-global6.com/pr/ 

About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. In the game's 25+-year history, hundreds of millions of players have experienced the Tetris Effect. Tetris has reached over 132 million paid mobile downloads. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit http://www.Tetris.com.

Follow us on Twitter at @Tetris_Official or on Facebook at http://www.facebook.com/TetrisOfficial

About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com. 

Electronic Arts is the publisher of the Tetris game on mobile platforms and the PlayStation Network.

About Techno Source
Techno Source, a division of LF Products and part of Li & Fung Limited (SEHK:494), is one of the fastest growing global toy companies. Known for its marketing prowess and strong retail relationships, the company is committed to delivering high-quality toys and games that offer significant play value at affordable price points.  

Techno Source is a proven leader and innovator in handheld and tabletop games, both electronic and non-electronic.  Its award-winning original and licensed game portfolio includes 20Q®, Tetris®, Disney®, Rubik’s®, Nickelodeon®, Bicycle® (The United States Playing Card Company), Intellivision™, Guess What I Am!™, and Electronic Touch-Screen Sudoku™.

Under its Toy Island brand, Techno Source offers a wide range of products, including puzzles, figures, play sets, vehicles, plush, stationary, art activity sets and magic toys.  Co-branded products feature top licenses, including Marvel®, Hello Kitty®, Scooby-Doo!™ Animal Planet™ and EA Sports™.

Techno Source toys and games are available throughout North America, South America, Europe, Asia, Africa and Australia across all channels of distribution.

For more information, visit www.technosourceusa.com.

For media inquiries, contact:
Grayling Connecting Point for the Tetris® Brand
Monica Caires
Phone: (818-917-0770)
Email: monica.caires@graylingcp.com

Lauren Svensson
Publicist, Electronic Arts
Phone: 650-628-3138
lsvensson@ea.com

Linda Krebs / Kaitlyn Kotlowski
for Techno Source
G.S. Schwartz & Co.
(212) 725-4500 ext 312 / 319
lkrebs@schwartz.com / kkotlowski@schwartz.com