Tetris Axis Press Release
Tuesday, October 04, 2011
CONTACT:
GOLIN HARRIS
Andrew Kelly
415-318-4373
ankelly@golinharris.com
Eileen Tanner
509-628-1993
etanner@golinharris.com
Monica Caires
Grayling Connecting Point for the
Tetris® Brand
(415) 442-4027
monica.caires@graylingcp.com
GOLIN HARRIS
Andrew Kelly
415-318-4373
ankelly@golinharris.com
Eileen Tanner
509-628-1993
etanner@golinharris.com
Monica Caires
Grayling Connecting Point for the
Tetris® Brand
(415) 442-4027
monica.caires@graylingcp.com
TETRIS®: AXIS FOR NINTENDO 3DS™
IS THE NEXT EVOLUTION IN PUZZLE FUN
New Game from World-Famous Puzzle Franchise Launches with Augmented-Reality
Features, More Than 20 Play Modes and Online Multiplayer Options
REDMOND, Wash., Oct. 3, 2011 – For nearly three decades, players around the globeIS THE NEXT EVOLUTION IN PUZZLE FUN
New Game from World-Famous Puzzle Franchise Launches with Augmented-Reality
Features, More Than 20 Play Modes and Online Multiplayer Options
have enjoyed the boundless fun and strategic thrills of the Tetris® game. Now Nintendo is
taking the iconic puzzle game to extraordinary new heights with Tetris®: Axis, available
exclusively for the hand-held Nintendo 3DS™ system at a suggested retail price of
$29.99. With mind-expanding augmented-reality modes, more than 20 unique modes of
play and a variety of multiplayer options, the game offers something new for everyone,
whether you’re a Tetris veteran or just getting your first taste of this unique franchise.
Tetris: Axis combines traditional elements from the original Tetris game with new
twists and features that showcase the unique capabilities of the portable Nintendo 3DS.The main goal is to maneuver and arrange falling blocks called Tetriminos to clear lines
and boost your score. With two new augmented-reality modes in Tetris: Axis, the iconic
puzzle action moves beyond the screen as players use AR Cards (included with the
Nintendo 3DS system) to view game play in their own real-world environments. Other
new modes include Fever, in which players must clear lines and activate special items in
speedy 60-second rounds. Nintendo 3DS owners with wireless broadband Internet access
can download new items for Fever mode via the system’s built-in SpotPass™ feature.
“People all over the world have experienced the fun of the Tetris game, but
they’ve never seen it quite like this,” said Scott Moffitt, Nintendo of America’s executivevice president of Sales & Marketing. “The augmented-reality modes and 3D visuals in
Tetris: Axis add some wonderfully immersive twists that are unique to this version of the
Tetris game.”
Tetris: Axis also offers nine party modes, including three that are new to the Tetris
franchise. Local wireless modes allow up to eight players to enjoy Tetris: Axissimultaneously using only one Game Card (each player must have his or her own
Nintendo 3DS system). By using Nintendo® Wi-Fi Connection to compete with friends
over broadband Internet, as many as eight players can dive into the action.
For more information about Tetris: Axis, visit http://tetrisaxis.nintendo.com.
About Nintendo: The worldwide pioneer in the creation of interactive entertainment,Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software
for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable
systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo
has sold more than 3.7 billion video games and more than 600 million hardware units
globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo
DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance, Super
NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry
icons that have become well-known, household names such as Mario™, Donkey Kong™,
Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the
Western Hemisphere. For more information about Nintendo, please visit the company’s
website at http://www.nintendo.com.
About the Tetris® Brand: The Tetris® brand is one of the leading and most distinctive
video game brands and franchises in the world. In the game's 25+-year history, hundreds
of millions of players have experienced the Tetris Effect. Tetris has reached over 132
million paid mobile downloads. Loved globally by people of all ages and all cultures, the
Tetris game continues to be one of the most widely recognized video games of all time.
Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company,
LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris
products, please visit http://www.Tetris.com.
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