New York – November 21, 2011 – Tetris® Link™, the family strategy game, has been selected as
one of only seven finalists for the 2012 Toy of the Year (TOTY) Awards in the “Game of the Year”
category. Finalists for the awards were unveiled by the Toy Industry Association on November 21
in New York City. Consumers can vote for their favorites between now and January 15 at:
http://www.toyawards.org/iMIS15/toyaward/custom/GameToy.aspx

This year’s TOTY finalists – representing 67 unique products or properties from 51 companies –
were selected from nearly 600 nominees submitted for consideration in eleven categories.
Nomination committees comprised of academics, journalists and toy trend experts, play therapists,
toy inventors and designers, and toy retailers narrowed the field to the slate of finalists.

“From infants to adults, the toys and games in this year’s TOTY lineup inspire imagination and
creativity, promote learning and active lifestyles, and create fun play opportunities for every
member of the family,” said Stacy Leistner, TIA vice president of communications. “They represent
a broad array of price points and fantastic play value. The TOTY finalists provide a great starting
point for everyone’s holiday shopping list.”

Winners will be selected with the input of consumers, retailers (mass and specialty), media, and
members of the toy industry. The five ballots will be weighted and used to determine the category
winners as well as the overall “Toy of the Year” award. Winners will be announced during the
awards ceremony on Saturday, February 11, 2012, as the kick-off to the 109th American
International Toy Fair.

The Tetris Link game begins as players take turns rolling the die and dropping Tetriminos (iconic
Tetris playing pieces) into the game tower. The object of the game is to link Tetriminos of the same
color to score points while blocking opponents from scoring. But, be careful! Players can lose
points for any holes left in the game tower. Points are tracked in real-time with built-in scorers.
When the tower is full, the player with the highest score wins the game. It is easy enough for
younger kids to learn, while still challenging for seasoned strategists. The tabletop game promotes
strategic thinking and organizational skills. Play time: 15-20 minutes.

Perfect for two to four players, Tetris® Link™ includes the game tower, 100 playing pieces in four
colors, playing die and instructions. Recommended for those ages 6 to adult, Tetris Link is now
available for purchase at major and specialty retailers nationwide for $24.99.


About Techno Source

Techno Source, a division of LF Products and part of Li & Fung Limited (SEHK:494), is one of the
fastest growing global toy companies. Known for its marketing prowess and strong retail
relationships, the company is committed to delivering high-quality toys and games that offer
significant play value at affordable price points.

Techno Source is a proven leader and innovator in handheld and tabletop games, both electronic
and non-electronic. Its award-winning original and licensed game portfolio includes 20Q®, Tetris®,
Disney®, Rubik’s®, Nickelodeon®, Bicycle® (The United States Playing Card Company),
Intellivision™, Guess What I Am!™, and Electronic Touch-Screen Sudoku™.

Under its Toy Island brand, Techno Source offers a wide range of products, including puzzles,
figures, play sets, vehicles, plush, stationary, art activity sets and magic toys. Co-branded products
feature top licenses, including Scooby-Doo!™ Marvel®, Hello Kitty®, and Animal Planet™.

Techno Source toys and games are available throughout North America, South America, Europe,
Asia, Africa and Australia across all channels of distribution.

For more information, visit www.technosourceusa.com.

About the Tetris® Brand

The Tetris® brand is one of the leading and most distinctive video game brands and franchises in
the world. In the game's 25+-year history, hundreds of millions of players have experienced the
Tetris Effect. Tetris has reached over 132 million paid mobile downloads. Loved globally by people
of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video
games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris
Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris
products, please visit http://www.Tetris.com.

Follow us on Twitter at @Tetris_Official or on Facebook at http://www.facebook.com/Tetris

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Media Contacts:                  Linda Krebs / Kaitlyn Kotlowski