TETRIS® GAME TO BE DEVELOPED FOR TABLETOP PLAY

Techno Source and Blue Planet Software, Inc. Announce Global Licensing Agreement; 
New Tetris^® Tabletop Game to be Introduced in 2011

New York – June 8, 2010 – Toy innovator Techno Source and Blue Planet Software, Inc., the company that manages the exclusive licensing rights to the Tetris® brand, today announced a licensing agreement that grants Techno Source the exclusive rights worldwide to develop Tetris tabletop games, both electronic and non-electronic.  Techno Source’s tabletop games, based on the iconic Tetris video game, will be introduced at retail beginning in 2011.

“Tetris is the most recognized casual gaming brand in the world,” says Eric Levin, president, Techno Source.  “For more than 25 years, Tetris has been challenging the minds of people across cultures and generations with its addictive game play.  Our tabletop games will offer Tetris fans around the world, from hardcore gamers to soccer moms, a whole new way to experience the Tetris effect.”

“Techno Source is a natural choice of partner for Tetris because of its commitment to forward-thinking and high quality products,” says Henk Rogers, president and CEO, Blue Planet Software, Inc.  “Over the last two-and-a-half decades, Tetris has been released on more than 30 gaming platforms, and we are thrilled that the game will be available as a tabletop game.  This is exciting news for our fans!” 

Created in 1984 by Russian-born mathematician Alexey Pajitnov, the Tetris game revolutionized puzzle games with distinctive “falling” blocks called Tetriminos, that players could arrange in real time along the bottom of the rectangular playing field, or “matrix,” in order to clear lines.  Since then, the game has been translated into more than 50 languages and it is played in more than 50 countries worldwide.  To date, hundreds of millions of units have been sold. 

About the Tetris^® Brand

The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world.  In the game's 25-year history, hundreds of millions of units have been sold.  Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time.  Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee.  The Tetris Company, through its agent Blue Planet Software, Inc., licenses and manages the Tetris intellectual property and franchise worldwide.  Today, Blue Planet Software continues to work with licensees to deliver top quality Tetris products that are relevant, fun and challenging for its millions of players.  For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.

About Techno Source

One of the fastest growing companies in the toy business, Techno Source is a privately held toy company headquartered in Hong Kong and with offices in New York. The company is committed to delivering high-quality toys and games featuring top-tier licensed brands at aggressive price points. Its award-winning branded product portfolio includes Smiley Central®, Printies™, Disney^®, Clickables™, Rubik’s^®, Bicycle^® (The United States Playing Card Company), Intellivision™, Sesame Workshop^®, Phase 10^® (Fundex), Are You Smarter Than a 5th Grader?™ (Mark Burnett Productions), Guess What I Am!™,  Ouaps™, X vs. Y, and Electronic Touch-Screen Sudoku™.  For more information, visit www.technosourceusa.com.  

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