The Tetris Company, LLC and Licensing Works!® Announce
Tuesday, March 06, 2012
The Tetris Company, LLC and Licensing Works!® Announce Two New
Sub-Agents to Launch TETRIS® Brand Merchandise
New sub-agent Grahame Allan to introduce TETRIS® non-electronic merchandise to Australia while the TETRIS brand further expands in Southern Europe with Mondo TV Consumer Products
Honolulu – March 6, 2012 – The Tetris Company, LLC, the exclusive licensor of the TETRIS® brand, and its merchandising agent, Licensing Works! ®, signed two new sub-agents to launch new merchandise licensing programs. The Tetris Company welcomes aboard Grahame Allan & Company Pty Ltd. as well as Mondo TV Consumer Products as part of the global TETRIS family. The new partnerships will allow manufacturers and promotional partners to put the TETRIS brand to work for their consumer products throughout Australia and Southern European markets. Grahame Allan and Mondo TV are the second round of international TETRIS merchandise sub-agents to officially join the Licensing Works!® roster.
“The TETRIS brand is expanding worldwide with new sub-agent appointments,” says Leslie Levine, Head of Licensing Works!®. “We are excited about the introduction of the TETRIS franchise for non electronic merchandise to the Australian and Southern European markets.”
A 40 year veteran of the Australian licensing industry, Gold Coast-based licensing agent Grahame Allan has recently expanded his stable of high profile licensed properties with the introduction of TETRIS for the Australian market. Grahame Allan will license the TETRIS brand into apparel and footwear, accessories, as well as home decor and more. Products are expected to be announced in the second half of 2012.
“It’s a real privilege to be able to introduce such a well-established and celebrated brand as TETRIS to a new market for non electronic merchandise,” said Grahame Allan, Owner of Grahame Allan Company Pty Ltd. “TETRIS already has an enormous following throughout the world, recognizable across every age group. We’re confident that the TETRIS themed products will be very well received across Australia.”
As a new TETRIS sub-agent, Mondo TV Consumer Products will be licensing TETRIS merchandise throughout Southern Europe, in Italy, Spain, Portugal, and Greece. Mondo TV’s initial focus will be on apparel and accessories. Additionally, the company will introduce the TETRIS brand as novelty gifts, gadgets, back to school items, and toys. Products are expected to be announced in Fall 2012, with a rich roll out in 2013.
“We are very excited to work on the TETRIS project,” says Guido Berte, General Manager at Mondo TV Consumer Products. “We are eager to help expand one of the world’s most iconic names across Southern European territories, where we anticipate a wide demand for fun, TETRIS themed apparel and lifestyle products.”
TETRIS branded products are sold worldwide in more than 50 languages. With hundreds of millions of games sold over the last 28 years, the TETRIS brand is stronger than ever and continues its year over year growth. Over 132 million paid mobile downloads have made the TETRIS game one of the best-selling mobile games in the world. As many as 35 million TETRIS Battle games are played daily on Facebook, with over 1 billion played monthly in 95% of the world.
For more information on TETRIS branded products, please visit www.Tetris.com.
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For more information on becoming a TETRIS merchandise licensee, please contact Licensing Works! ® at 805.983.7102 or email info@licensingworks.us.
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. In the game's 25+-year history, hundreds of millions of players have experienced the Tetris Effect. Tetris has reached over 132 million paid mobile downloads. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit http://www.Tetris.com.
Follow us on Twitter at @Tetris_Official or on Facebook at http://www.facebook.com/Tetris.
About Licensing Works, LLC (dba Licensing Works!®)
Licensing Works!® is a licensing and promotions company representing creators of original IP. In addition to the Tetris® intellectual property, clients include: Castle from ABC Studios, Hearts For Hearts Girls® from Playmates Toys, Zorro® from Zorro Productions, Inc., Tarzan® from Edgar Rice Burroughs, Inc., Buck Rogers in the 25th Century® from The Dille Family Trust, MEG Toys’ In My Pocket™ franchise, Playtime Buddies™ from Visual Picnic, Inc., Moulin Rouge® from Moulin Rouge S.A., and Kewpie® from Jesco Imports, Inc.
About Grahame Allan & Company Pty Ltd.
As a long standing competitor in the Australian licensing arena, Grahame Allan has generated numerous success stories through a hand-picked assortment of licensed properties, beginning many years ago with the successful American Greeting's Hollie Hobbie program to the more contemporary It’s Happy Bunny and Pink Cookie along with Zoodorable, Toot n Puddle by Holly Hobbie, Marsh Mellow and Extended Zombies.
For more information, contact Grahame Allan Character Licensing at 07 5559 1208 or email grahame-allan@bigpond.com.au
About Mondo TV Consumer Products
Mondo TV Consumer Products is a wholly owned subsidiary of Mondo TV Group and is owner of a wide portfolio of properties generated by the ongoing development of animation projects of its own production. The company is also agent for third party brands and it is among the leaders in licensing and publishing market since its birth in 2010.
Managing properties at 360° degrees Mondo TV CP is able to embrace the whole licensing to publishing and promotion activities.
Mondo TV CP is a multi-territory entity. In addition to the areas covered directly (Italy, Portugal, Spain, Greece & Cyprus, Russia).
Thanks to the complete management of its properties, Mondo TV CP has partnerships and not only in the world of licensing in each territory. with the most important companies in the TV and distribution field.
For more information on Mondo TV please visit www.mondotv.it
For media inquiries, contact:
Jessica Cooper
Phone: (415) 442-4036
